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Club 15

The mission of Club 15 is to inspire and empower kids to mend our planet.  Every 15 minutes an elephant is killed for its tusks.  It’s time to change this.

What is Club 15?

If kids are given the tools and the opportunity to learn, then our generation can become part of the solution. Club 15 is an online community where we can learn how to take action to help solve global sustainability issues around the world.

Club 15 is the extension and interpretation of Project 15 from Microsoft.

Be a hero. Join Club 15.

The Clubhouse

Check out the Club 15 episodes below and become an advocate!

Pangolin Conservation

A pangolin survived being kidnapped and now lives free on the Phinda Private Game Reserve! Learn how this pangolin was rescued and recovered!
Let's Go
team dehorning rhino

Dehorning a Rhino with Wildlife ACT

Rhinos are on the brink of extinction and experts are racing to save them. Dehorning helps to deter poaching!
Let's Go

Collaring a Cheetah with Wildlife ACT

With only 7000 cheetahs left in the wild, monitoring and collecting data is vital to help save this iconic cat from extinction.
Let's Go

A Special Conversation with Virginia McKenna

Founder of The Born Free Foundation reflects on a lifetime of animal advocacy work and her belief that our generation will be the change.
Let's Go

Zambezi Partners and Platform Zero

Zambezi Partners is forging the 5th Industrial Revolution. They intend to reach zero wildlife poaching, wildlife trade, and water pollution.
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Adam Benzion and Edge Impulse

Adam Benzion explains tinyML and how his company Edge Impulse is working to save elephants!
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Born Free Big Cat Sanctuary

Meet the rescued big cats of Born Free! Listen to their stories and learn how to advocate to keep wild animals in the wild.
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Yoko Watanabe – UNDP GEF Small Grants Programme

Meet Yoko Watanabe, Global Manager of the GEF Small Grants Programme implemented by the United Nations Development Program.
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WildTrack and Conservation FIT

Technology and footprints are saving species! Meet Zoe and Sky from WildTrack and join them with your expert tracking skills!
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Microsoft AI for Earth

Can Artificial Intelligence (AI) save our planet? Yes! Dan Morris from Microsoft talks about "AI for Earth" and how we all can help!
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Sheldrick Wildlife Trust

The most famous elephant sanctuary on the planet for rescuing, rehabilitating and releasing orphaned elephants back into the wild!
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Dr. Eric Dinerstein from RESOLVE

Kate sits down with Dr. Eric Dinerstein, the scientist who is creating technology to map a global safety net to save our Earth.
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Drones Can Save Lives – Meet Fatema Hamdani

Fatema Hamdani is making and deploying next level drones that save lives, save animals, and collect data in the stratosphere!
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Care For Wild Rhino Sanctuary – Club 15

The most famous and most secret rhino sanctuary located somewhere in South Africa! Hear from the founder Petronel Nieuwoudt.
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born-free-monkey

Born Free USA

Dr. Tyson gives us special access to the largest monkey sanctuary in the US, located in south Texas.
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elephant-bg

Founder of Project 15 from Microsoft Sarah Maston

Sarah Maston created Project 15 because we lose one elephant from our planet every 15 minutes. Sarah believes our generation can change this.
Let's Go

Author and Animal Advocate Stuart Gibbs

A true animal advocate, Stuart Gibbs weaves conservation and science facts into all of his books.
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Michelle Campbell

Wild Wonderful World

It's more than a safari with Wild Wonderful World - it's a conservation experience that will change your life.
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Microsoft IoT Inventor Daisuke Nakahara​

Daisuke Nakahara has invented things you use every single day. He is an IoT (Internet of Things) Architect who solves complex problems.
Let's Go

The Red Panda Network

Sonam introduces us to the Red Panda, who is facing extinction because of habitat loss, the illegal pet trade, and poaching.
Let's Go

Learn computer vision

Coding and programming are shaping the foundation and future of animal conservation, and it is never too early to start! Visit our GitHub page to get started. 

The backstory

Project 15 from Microsoft

When she learned that the planet loses an elephant every 15 minutes, Microsoft IoT solutions architect Sarah Maston co-founded Project 15 with Daisuke Nakahara to help save them.

The goal of Project 15 is to reduce costs and complexity and rapidly decrease time to deployment for organizations and scientific teams working on solutions to protect and preserve our natural world. 

Sarah Maston working on a tech diagram
Daisuke working

The backstory

Kate meets Sarah

Kate learned about Project 15 from Microsoft on a televised fundraiser called Endangered Rangers. She reached out to Sarah with her idea:

Create a club to share knowledge and create a spark of curiosity and awareness. A club where all are welcome. A club to inspire kids to take action.

Kate on Endangered Rangers poster
Endangered Rangers

When I first met Kate, she made three very important points in her pitch:

  • It will fall on her generation to fix the Earth.
  • If you wait until I’m older, there will be nothing left to save.
  • Given the opportunity, my generation will be part of the solution.

She has a point.

—Sarah Maston, Microsoft